Diverse Gen-Z Insight Agency

Are you prepared for the new wave of consumers?

Diversity & BAME | GEN-Z | Consumer Insights

We support brands to engage and connect with BAME GEN-Z consumers.

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1.8M

INFLUENCER GEN-Z REACH

200K

WEEKLY UNIQUE VISITORS

60%

BLACK HERITAGE AUDIENCE

1#

DIVERSE GEN-Z INSIGHT AGENCY

ABOUT US

The future of brands is in taking proactive action to diversify your consumers & teams. We found that many brands struggle to authentically engage with Black & Minority Ethnic Gen-Z consumers, due to a lack of access to these communities and also due to a lack of representation internally. We want to bridge that gap.

We started this brand 5 years ago with the aim to be the go-to community platform for education, career, and personal development for young people and set out to change narratives & become a positive hub for young people, where they feel confident in taking an alternative path & start building their dreams no matter their circumstances. Our mission has always been rooted in changing narratives and advocating equity and representation for ethnic minorities & those from disadvantaged backgrounds.

LET'S WORK TOGETHER >

OUR PROCESS

Opt in at any stage.

DEFINE

Reverse Mentoring
Focus Groups
Insight Report + Recommendations

DESIGN

Co-creating MVP with Young People and
Design Thinking Sessions

TEST

Focus Groups
Surveys and Online Opinion Polls

LAUNCH

Build Your Final Product
Designing Launch Campaign

MAINTAIN

Dedicated Contact to Develop New Ideas + Improvements

WHY INVEST IN GEN-Z?

48%

of Gen-Z’s come from non-white ethnic backgrounds

(PEW, 2018)

30%

of UK brands struggle to market to Gen-Z consumers effectively (Forbes, 2019)

20%

Gen-Z’s make 20% of the UK consumer population

(Gaurdian, 2016)

OUR

CLIENTS

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