Are you prepared for the new wave of consumers?
Diversity & BAME | GEN-Z | Consumer Insights
We support brands to engage and connect with BAME GEN-Z consumers.
INFLUENCER GEN-Z REACH
YOUTH NETWORK (16-25)
BLACK HERITAGE AUDIENCE
WHY INVEST IN GEN-Z?
of Gen-Z believe companies must act to help social and environmental issues (McKenzie, 2019)
of Gen-Z’s come from non-white ethnic backgrounds
Most Diverse Generation
of UK brands struggle to market to Gen-Z consumers effectively online (Forbes, 2019)
We started this brand 5 years ago with the aim to be the go-to community platform for education, career, and personal development for young people and set out to change narratives & become a positive hub for young people.
The future of brands is in taking proactive action to diversify your consumers & teams. We found that many brands struggle to authentically engage with Black & Minority Ethnic Gen-Z consumers, due to a lack of access to these communities and also due to a lack of representation internally. We want to bridge that gap.
Opt in at any stage.
Insight Report + Recommendations
Co-creating MVP with Young People and
Design Thinking Sessions
Surveys and Online Opinion Polls
Build Your Final Product
Designing Launch Campaign
Dedicated Contact to Develop New Ideas + Improvements