Are you prepared for the new wave of consumers?
Diversity | GEN-Z | Consumer Insights
We support brands to engage and connect with diverse GEN-Z audiences.
1.8M
INFLUENCER GEN-Z REACH
11K
YOUTH NETWORK (16-25)
60%
BLACK HERITAGE AUDIENCE
#1
DIVERSITY-LED
GEN-Z
INSIGHT AGENCY
WHY INVEST IN GEN-Z?
90%
of Gen-Z believe companies must act to help social and environmental issues (McKenzie, 2019)
Social Activists
48%
of Gen-Z’s come from non-white ethnic backgrounds
(PEW, 2018)
Most Diverse Generation
30%
of UK brands struggle to market to Gen-Z consumers effectively online (Forbes, 2019)
Digital Natives
ABOUT US
We started this brand 5 years ago with the aim to be the go-to community platform for education, career, and personal development for young people and set out to change narratives & become a positive hub for young people.
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The future of brands is in taking proactive action to diversify your consumers & teams. We found that many brands struggle to authentically engage with Black & Minority Ethnic Gen-Z consumers, due to a lack of access to these communities and also due to a lack of representation internally. We want to bridge that gap.
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OUR PROCESS
Opt in at any stage.
DEFINE
Reverse Mentoring
Focus Groups
Insight Report + Recommendations
DESIGN
Co-creating MVP with Young People and
Design Thinking Sessions
TEST
Focus Groups
Surveys and Online Opinion Polls
LAUNCH
Build Your Final Product
Designing Launch Campaign
MAINTAIN
Dedicated Contact to Develop New Ideas + Improvements
OUR
CLIENTS
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CONTACT US
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