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Are you prepared for the new wave of consumers?

Diversity & BAME  |  GEN-Z  |  Consumer Insights 

We support brands to engage and connect with BAME GEN-Z consumers.

1.8M

INFLUENCER GEN-Z REACH

11K

YOUTH NETWORK (16-25)

60%

BLACK HERITAGE AUDIENCE 

#1

DIVERSITY-LED 

GEN-Z

INSIGHT AGENCY

WHY INVEST IN GEN-Z?

90%

of Gen-Z believe companies must act to help social and environmental issues (McKenzie, 2019)

Social  Activists

48%

of Gen-Z’s come from non-white ethnic backgrounds

(PEW, 2018)

Most Diverse Generation

30%

of UK brands struggle to market to Gen-Z consumers effectively online (Forbes, 2019)

Digital Natives

 

ABOUT US

 

We started this brand 5 years ago with the aim to be the go-to community platform for education, career, and personal development for young people and set out to change narratives & become a positive hub for young people.

The future of brands is in taking proactive action to diversify your consumers & teams. We found that many brands struggle to authentically engage with Black & Minority Ethnic Gen-Z consumers, due to a lack of access to these communities and also due to a lack of representation internally. We want to bridge that gap.

 

OUR PROCESS

Opt in at any stage.

DEFINE 

Reverse Mentoring
Focus Groups
Insight Report + Recommendations

DESIGN

Co-creating MVP with Young People and
Design Thinking Sessions 

TEST

Focus Groups 
Surveys and Online Opinion Polls

LAUNCH

Build Your Final Product 
Designing Launch Campaign

MAINTAIN

Dedicated Contact to Develop New Ideas + Improvements

 

OUR

CLIENTS

 
 
 

CONTACT US

EMAIL

© 2020 by WOM Services